Business Consultants
Training & Expert Help
National Account Management Training
1. National Account Manager (NAM) Training
Who It's For: Aspiring and current National Account Managers in food retail.
What You’ll Learn:
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Understanding the role of a National Account Manager and key responsibilities.
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Mastering negotiation strategies for supplier and retailer relationships.
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Sales forecasting, pricing strategies, and category management.
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Building long-term, profitable retail partnerships.
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Effective account planning and commercial decision-making.
Delivery Format: In-person workshops, virtual training, or blended learning.
New Product Development
3. New Product Development (NPD) Process Training
Who It's For: Teams involved in launching new food products.
What You’ll Learn:
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Step-by-step NPD process – from ideation to commercialisation.
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Market research, concept validation, and consumer insights.
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Supplier sourcing, packaging considerations, and compliance.
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Retail launch strategies and post-launch performance tracking.
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Avoiding common pitfalls in product development.
Delivery Format: Practical training sessions with real-world case studies.
Commercial Management Masterclass
2. Commercial Management Expert Help
Who It's For: Food retail professionals looking to enhance their commercial strategy.
What You’ll Learn:
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Developing a strong commercial strategy for food retail success.
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Financial planning, P&L management, and performance optimisation.
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Identifying growth opportunities and mitigating risks.
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Strengthening supplier and stakeholder relationships.
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Best practices for scaling a food business efficiently.
Delivery Format: Interactive sessions, case studies, and hands-on exercises.
Start-Ups
4. Start-Up Success Program
Who It's For: Food entrepreneurs and start-ups looking to break into the market.
What You’ll Learn:
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Building a strong business foundation and value proposition.
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Understanding food retail regulations, logistics, and supply chains.
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How to pitch to retailers and secure listings.
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Branding, marketing, and go-to-market strategies.
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Financial planning and securing funding for growth.
Delivery Format: Personalised coaching, group workshops, and industry networking opportunities.
Account Manager For Hire
Pitch Perfect Training Guide
5. Account Manager for Hire – Training for Seamless Integration
Who It's For: Businesses seeking expert account managers to support their retail operations.
What You’ll Gain:
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Effective retail account management techniques.
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Implementation of strategic account planning and goal setting.
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Managing of supplier negotiations and retail buyer expectations.
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Data-driven decision-making and sales optimisation.
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Integration into a business to drive results from day one.
Delivery Format: One-on-one mentorship and on-the-job management.
6. Pitch Perfect Training and Review
Who It's For: Sales Professionals, Entrepreneurs & Startups & Customer-Facing Teams.
What You’ll Gain:
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Learn how to structure a clear, persuasive message.
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Deliver pitches that capture attention and drive action.
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Receive Expert Feedback – Get personalised support
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Boost Confidence – Present with clarity, authority, and conviction.
Delivery Format: In person and online.
Why Train with Food2Market?
Industry-leading expertise tailored to food retail businesses.
Practical, hands-on learning with real-world applications.
Flexible training formats to suit your team’s needs.
Ongoing support and mentorship for long-term success.
📩 Get in Touch: Ready to elevate your skills? Contact us today to discuss your training needs!
Now Fully Subscribed - watch out for future announcements.
Coming Up In 2026 - In Person (NAM) Training Workshops
In Person Workshop (NAM Training)
Becoming the Complete Food & Drink National Account Manager
When: May 2026 - 21, 22 & 23 (10am to 4pm) Applications now closed.
Where: DoubleTree by Hilton Glasgow Strathclyde Phoenix Crescent, Strathclyde Business Park, Bellshill, ML4 3JQ doubletreestrathclyde.com
Becoming the Complete Food & Drink National Account Manager
A 3‑day residential workshop for food and drink suppliers who want to elevate their commercial capability and become true strategic partners to retailers & wholesalers.
In today’s competitive retail & wholesale landscape, National Account Managers need more than great products, they need insight, confidence, and the ability to build plans that work for both sides. This immersive programme, based on the Brilliant NAM Basics framework, gives delegates the tools to do exactly that. Delivered by in‑market experts who have sat on both sides of the table, we bring an uncommon breadth and depth of experience across buying and account management. This dual perspective means we don’t teach theory, we deliver real‑world, commercially proven insight that reflects how retailers & wholesalers actually think, decide, and buy..
What we’ll cover
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Be the most knowledgeable in the room
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Learn how to prepare for meetings using data, insights, and real‑world observations to unlock opportunities and grow the category.
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Deliver products customers actually want
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Build customer‑centric plans that meet genuine needs, wants, and desires
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Realistic ambition – Nail it to scale it
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Set achievable goals and scale responsibly with clarity and confidence
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Deliver plans for growth together
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Create joined‑up business plans that work for both supplier and retailer/wholesaler
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Have actionable next steps
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Turn insight into solutions buyers can act on immediately
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Effective trade plans
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Build promotional and activation plans tailored around your customers
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Presenting it all effectively
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Arrive prepared, not just turning up — master the art of compelling commercial storytelling.
Who is it for
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Business owners - send your team to have them trained - save costs and time in-house
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Current or aspiring National Account Managers
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Food and drink founders, commercial leads, and sales teams
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Anyone responsible for retailer & wholesaler relationships, trade plans, or category growth
What delegates will leave with
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A clear understanding of how to prepare, plan, and present like a top‑tier NAM
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A customer‑centric approach to product, NPD, and trade planning
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A realistic growth roadmap tailored to their business
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Practical tools, templates, and a personal action plan
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Increased confidence in buyer meetings and commercial conversations
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All workshop outputs captured on MIRO boards, creating a fully interactive, in‑workshop learning experience that delegates can revisit after the event
Format
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3‑day residential workshop*
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Limited to 12 delegates for maximum interaction and impact
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Delivered by Andy MacLachlan and Mervyn Jones consultants
Cost & Event Details
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Residential package: £1,995 + VAT (Includes accommodation, all meals, and full access to hotel facilities)
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* Non‑residential package from: £1,750 + VAT
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Includes all workshop sessions, materials, and daytime catering
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Venue Benefits (Residential Delegates)
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All residential attendees enjoy complimentary access to the LivingWell Health Club, featuring:
20m swimming pool
Sauna
Steam room
Jacuzzi
Fully equipped gym
Parking & Accessibility
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185 free on‑site parking spaces
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12 EV charging points for delegate
Booking & Payment Information
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This workshop is limited to 12 delegates, and places are allocated on a first‑come, first‑served basis. Register early to avoid disappointment, as demand for this programme is typically high
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To secure your place, a deposit is required at the point of booking
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The remaining balance must be paid 5 weeks prior to the event
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Brilliant Basics
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"Want to Stand Out to Buyers? Read This First."
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"A Smarter Way to Succeed in National Account Management"
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"The NAM Playbook You've Been Waiting For"
If you’ve ever second-guessed what to say to a retail buyer—or wondered how to secure and keep that listing—you’re not alone.
After 30 years in National Account Management, I’ve compiled a guide to help you master buyer meetings, maintain strategic partnerships, and build standout credibility in the competitive world of food and drink retail.
It’s practical. It’s proven. And it’s written for professionals like you.
