Business Consultants
Training & Expert Help
National Account Management Training
1. National Account Manager (NAM) Training
Who It's For: Aspiring and current National Account Managers in food retail.
What You’ll Learn:
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Understanding the role of a National Account Manager and key responsibilities.
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Mastering negotiation strategies for supplier and retailer relationships.
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Sales forecasting, pricing strategies, and category management.
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Building long-term, profitable retail partnerships.
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Effective account planning and commercial decision-making.
Delivery Format: In-person workshops, virtual training, or blended learning.
New Product Development
3. New Product Development (NPD) Process Training
Who It's For: Teams involved in launching new food products.
What You’ll Learn:
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Step-by-step NPD process – from ideation to commercialisation.
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Market research, concept validation, and consumer insights.
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Supplier sourcing, packaging considerations, and compliance.
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Retail launch strategies and post-launch performance tracking.
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Avoiding common pitfalls in product development.
Delivery Format: Practical training sessions with real-world case studies.
Commercial Management Masterclass
2. Commercial Management Expert Help
Who It's For: Food retail professionals looking to enhance their commercial strategy.
What You’ll Learn:
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Developing a strong commercial strategy for food retail success.
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Financial planning, P&L management, and performance optimisation.
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Identifying growth opportunities and mitigating risks.
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Strengthening supplier and stakeholder relationships.
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Best practices for scaling a food business efficiently.
Delivery Format: Interactive sessions, case studies, and hands-on exercises.
Start-Ups
4. Start-Up Success Program
Who It's For: Food entrepreneurs and start-ups looking to break into the market.
What You’ll Learn:
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Building a strong business foundation and value proposition.
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Understanding food retail regulations, logistics, and supply chains.
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How to pitch to retailers and secure listings.
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Branding, marketing, and go-to-market strategies.
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Financial planning and securing funding for growth.
Delivery Format: Personalised coaching, group workshops, and industry networking opportunities.
Account Manager For Hire
Pitch Perfect Training Guide
5. Account Manager for Hire – Training for Seamless Integration
Who It's For: Businesses seeking expert account managers to support their retail operations.
What You’ll Gain:
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Effective retail account management techniques.
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Implementation of strategic account planning and goal setting.
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Managing of supplier negotiations and retail buyer expectations.
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Data-driven decision-making and sales optimisation.
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Integration into a business to drive results from day one.
Delivery Format: One-on-one mentorship and on-the-job management.
6. Pitch Perfect Training and Review
Who It's For: Sales Professionals, Entrepreneurs & Startups & Customer-Facing Teams.
What You’ll Gain:
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Learn how to structure a clear, persuasive message.
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Deliver pitches that capture attention and drive action.
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Receive Expert Feedback – Get personalised support
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Boost Confidence – Present with clarity, authority, and conviction.
Delivery Format: In person and online.
Why Train with Food2Market?
Industry-leading expertise tailored to food retail businesses.
Practical, hands-on learning with real-world applications.
Flexible training formats to suit your team’s needs.
Ongoing support and mentorship for long-term success.
📩 Get in Touch: Ready to elevate your skills? Contact us today to discuss your training needs!
Brilliant Basics
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"Want to Stand Out to Buyers? Read This First."
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"A Smarter Way to Succeed in National Account Management"
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"The NAM Playbook You've Been Waiting For"
If you’ve ever second-guessed what to say to a retail buyer—or wondered how to secure and keep that listing—you’re not alone.
After 30 years in National Account Management, I’ve compiled a guide to help you master buyer meetings, maintain strategic partnerships, and build standout credibility in the competitive world of food and drink retail.
It’s practical. It’s proven. And it’s written for professionals like you.
